workplace safety messages. Sms competition for women in pink How to circumvent the principles of the User Generated Content *
will be held March 7 in Perugia coating the award ceremony, "A sms to safety at work," bandit Inail (Perugia), in collaboration Anmil to communicate with the Occupational Safety and transmit the culture of prevention. To the winners, ie those that produced the best books on the specific theme of "women and work" related to security, will be awarded for a total prize money of 1,600 €.
The competition, which expired on 8 February this year, provided that the contestants (only persons of opposite sex women at least 14 years of age) would create a slogan on the theme of women and security, in the form of text messages, which did not contain more than 140 characters. Would later be the site's users "donneelavoro.com" to express their opinion through their own preference, and then perform a sort of pre-selection. Subsequently, the trial of a jury would have to choose based on the messages most votes, the best messages.
Everything is fully part of the logic
the User Generated Content: a system with the aim of rewarding the message through a contest, video, photos most votes, hiding the ultimate goal of spread virally in a concept, a service, a commercial product.
Through this technique, participants are encouraged to promote their message and in doing so, as happened in this case, while promoting the concept of security from a gender perspective: a novelty of the
Consolidated Law 81/2008, still little applied by institutions and used to perform a risk assessment without taking into account the specificity of the worker determined by sex, age and country of origin.
The technique is the UGC, in its own right, an instrument of democracy: the winner who got more votes. The same mechanism applied in electoral systems. Too bad the commission appointed to evaluate the messages, disregarded this principle by giving the prize to the author Emanuela Risari Zero feedback he has received the second prize at the Clara Cavalaglio message that has received 2 comments and third prize, 4 comments, he was assigned to Alessandro Conti.
remain outside the most votes:
- Cristina Sanna (133 comments)
- Cannetti Barbara (97 comments)
- Romina Tucci (64 comments)
- Irene Tocci (42 comments)
- Federica Barone ( 21 comments)
Lorita - Rossini (20 comments)
- Alessia Borders (18 comments)
- Serchioni Giuseppina (14 comments)
- Letizia Sardo (13 comments)
- Rovena Bocci (12 comments)
- Patrizia Stefani (10 comments)
* The phrase user-generated content (UGC User-Generated Content, or in English) was born in 2005 in the areas of web publishing and new media to indicate the material available on the web produced by users rather than by specialized companies. It is a symptom of the democratization of the production of multimedia content made possible by the deployment of hardware and software solutions simple and low cost.
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